Estate Sale Business Challenged by Cut-rate Newcomers


Kevin Godfrey’s company is based on four Ds: death, divorce, debt and downsizing.

As the owner of the Great Neck appraisal and liquidation firm Henry Laurent Estate Sales, Godfrey, 36, largely credits his firm’s success — it runs about 40 estate sales a year and generated $1.2 million in gross sales last year — to word-of-mouth recommendations from customers and real estate agents.


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